Why ABELDent Is Your One-Stop-Solution For All Of Your Practice Management Needs

How much does your current dental software allow you to do? Does your current software provide you with all the tools you need to manage your practice? How many different programs does your practice use daily? 

These are some burning questions fuelling the growing number of offices switching to practice management platforms that provide more tools. 

In previous blog posts, we discussed some of the reasons Dentists, Hygienists, and Office Managers are opting for an all-in-one software solution. Whether it is because of the simplicity of automatic updates, or the surety of meeting compliance standards, many practices are moving to modern, comprehensive solutions like ABELDent CS/LS+.  

data security

How much difference would a comprehensive solution make in your practice?  

Implementing a “one-stop-shop” solution such as ABELDent could benefit your practice in multiple ways, such as: 

  • All-encompassing dental software in your office minimizes potential gaps in data that can result from having too many different platforms in operation.  
  • A comprehensive software eliminates the need to navigate back-and-forth between various programs, simplifying your team’s workflow and improving efficiency. 
  • An all-in-one package saves you money compared to multiple purchases and/or subscriptions.  

What is the problem with using too many applications? 

We have discussed various issues that can stem from using multiple applications in your daily routine, such as syncing problems between two or more platforms, which can cause data gaps. Syncing issues may mean that some applications display outdated information, such as allergies, medications, and other crucial information.  

If your office has technical difficulties, contacting different support teams from various companies can get overwhelming. Keeping up with multiple updates and patches may cause discrepancies between different applications and may lead to poor integrations.  

One of the primary benefits of using comprehensive dental software is that all-in-one solutions minimize problems caused by third-party platforms. ABELDent products are designed to work seamlessly, ensuring smooth and seamless usage.  

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The financial screen (left) and the patient’s charting screen (right) in ABELDent CS and LS+.

Keeping your practice data on one system is not only easier for you to manage, but more secure.  

Why? 

A single comprehensive solution is more secure for multiple reasons. The more applications your practice uses, the higher the chances of corrupted data, hole-poking into your practice data, and possible integration issues. A one-stop solution such as ABELDent mitigates these risks, letting your team operate worry-free.  

Are you looking to transition to an all-in-one dental software? 

Opt in for ABELDent CS or LS+. ABELDent continually improves and adds new time-saving features that help provide top-quality care to patients easier than ever. ABELDent’s capabilities have a wide range, hitting all, if not most, your practice management needs. Some of our most notable features include: 

Reach out to us today to request a demo or make the switch, or watch some of our videos to learn more about our all-in-one solution. 

Get Ahead of Outstanding Treatment

Have some of your patients fallen behind on treatment in the past two years? COVID-19’s impact stretches beyond a health crisis, causing job losses and lay-offs worldwide, especially in 2020. Perhaps some of your patients are just now getting back on their feet but have not had a chance to think about getting their routine cleaning at your office. Possibly, some of your patients have been apprehensive about coming in due to health risks, such as immunocompromised patients, elderly patients, or individuals with heightened anxiety. Maybe some of your patients have outstanding treatment such as restorations, pending implants, crowns, etc. Despite the possible reasons that patients have fallen behind on treatment, one major question stands: does your office have an efficient method for contacting patients who have outstanding treatment?­­ 

Dentist with Patient

ABELDent Patient Communication (APC) is a bundle of features that enhances your office’s patient communication abilities. For example,  APC is hugely time-saving and drastically reduces your administrative team’s time spent on telephone tag by helping your team focus on patients who are willing to come in quickly. 

With APC, your administrative team has more time available, as they no longer need to review expansive lists of patients who have fallen behind on treatment. APC is a streamlined solution for practices that want simplified yet effective communication tools. One of the most impactful features of APC is automated recall booking, which automates messages to patients and provides them a simple functionality for sending a response back to your office. Automated recall booking improves the efficiency of patient follow-up, ensuring patients that are overdue for treatment are quickly attended to. 

In addition to automated recall booking, APC allows for two-way texting, which has been shown as a communication method that patients tend to prefer. APC helps you keep your schedule full by keeping a shortlist of patients who have requested specific times, along with a general short-notice list for contacts who want to come in as soon as possible. This helps your practice fill last-minute openings to prevent unwanted downtime.  

Two phone screens with APC on them. What your patients see

APC also brings enhanced security to your patient interactions, ensuring all communication data is encrypted and safely stored. In 2022, top-of-the-line cybersecurity is not only an asset for your practice, but it is a necessity. Cyberattacks were increasing in frequency prior to the pandemic, and with the added vulnerability of COVID-19, practices cannot afford to take any risks with their data.  

APC provides tools to help your practice bounce back from the negative impacts that COVID-19 has had on the dental industry. Spend more time providing top-quality treatment with patient communication software that makes daily activities easier than ever. Are you interested in using APC in your practice? Let us know and we can set you up with what you need. 

Managing Patient Treatment with ABELDent

Patients who miss their appointments or do not reschedule their next visit can “fall through the cracks”. Without a system in place to keep up with unbooked treatment, patients may go many months without important dental treatment. This can jeopardize your practice production and may lead to weakened patient rapport caused by long time periods between visits. 

Other crucial issues with patients “falling through the cracks” includes the risk of oral health decline, misinformed patients, and a potential rise of emergency visits from patients who neglect their oral health.

It can be a challenge to convince some patients of the importance of their oral hygiene. Oftentimes, patients do not realize how important regular cleanings are until they are facing issues such as decay, potential extractions, and endodontic treatments.  

ABELDent dental software provides dental offices with a concrete solution to this problem, helping you book patients who may have missed previous appointments to increase the likelihood of completing treatment. 

With ABELDent’s Treatment Manager, you can quickly search for patients that have unbooked treatment, filtering the search list in a variety of ways, including: 

  • Range of Dates: search by the patient’s appointment due date, follow-up date, or the date a treatment plan was created for the patient 
  • Treatment with specific providers: helpful for keeping providers busy and ensuring that treatment is booked with the desired provider 
  • Type of treatment: such as restorations, extractions, crowns, implants, or hygiene appointments, enabling you to focus on high priority procedures 
  • Cancelled appointments: detailed down to the way the appointment was cancelled, such as a no-show, forgotten appointment, or last-minute cancellation 
  • Location: helpful for practices with multiple locations 
  • Or any combination of the above 

Using Treatment Manager, you can find patients who missed appointments from a date range and remind them to rebook their treatment with your office. Rather than leaving the onus on your patients to rebook their treatment, your office can initiate contact to stay on top of unscheduled treatment.  

Treatment Manager is just one feature of ABELDent dental software that helps make practice management easier for your whole team. Watch our video to see how ABELDent’s Treatment Manager can turn no-shows and cancelled appointments into completed treatment, happy patients, and practice production. 

Simplified Charting in ABELDent CS and LS+

A comprehensive charting system is a necessity for your dental office. While practice management systems offer the same range of charting mechanisms, ABELDent provides you with simplified systems for clinical charting such as templated clinical chart notes for quick and easy record-keeping with no compromises. ABELDent comes with clinical note presets that you can edit or change to fit your practice’s needs. These fast templated notes mean your team spends more time focusing on providing top-quality treatment without sacrificing detailed records. Other benefits much like templated clinical notes are what makes ABELDent such a useful tool for dental professionals. In this blog post, we are going to go in-depth about some of ABELDent CS and LS+’s charting features.

Charting Existing Conditions

Even new hires can easily adapt to working in your practice by utilizing ABELDent’s simplified workflows. 

All your team needs to do is use the buttons on the left side of the clinical chart to mark existing conditions and treatments quickly and efficiently.  

Quick Tip: 

To add an existing condition to your patient’s chart, click the tooth with the condition, then press  the button for the condition you want to apply. For example, below, the patient’s 18 is marked as ‘missing’.  

patient’s chart
Tooth 18 is marked as ‘missing’ in the patient’s clinical chart.

To mark an existing condition on more than one tooth, hold down the button for that condition until it turns blue. Then click on all of the teeth that you want to post that condition to. This simple shortcut can save to time and effort each day. 

Watch the video below to see how simple and efficient charting conditions on multiple teeth is in ABELDent. 

Charting New Treatment 

When adding today’s treatment, or creating treatment plan(s) for a patient, ABELDent gives you the option to filter procedure codes so you can quickly select the most common treatments or codes. For example, when charting a restorative procedure, simply select the tooth surface(s) that need to be restored, and ABELDent will display the appropriate procedure code for you to choose from.

Another time-saver is the ability to record treatment provided to a patient by one or more providers. If two or more different providers see the same patient on a specific day, you can easily change the provider without closing out of the chart. This keeps provider production separate. Additionally, deleting codes is as simple as clicking the code you want deleted, then navigating to the trash-can button below the chart. 

Intuitive charting is just one of the various benefits ABELDent CS and LS+ provides its users. To learn more about how ABELDent can make practice management easier, contact us today!

Here’s Why Dentists Are Opting For an All-In-One Practice Management Solution

How many different software platforms does your dental practice use daily? 

Dental offices have a growing number of technologies available to meet practice specific practice needs. Some practices use more of these than others, trying to get the most benefit from each. This approach can sometimes get complicated.  For instance, if one or more of the solutions have difficulties, it can lead to having to spend time on the phone with multiple companies while at the same time trying to work through the issues created in the office. Most of all, having many different types of software can result in new problems when one of the solutions is updated without a corresponding change in other software.  

A more comprehensive dental software can help to minimize these issues, and often save you money at the same time. 

A computer screen with ABELDent open on the screen, showing a patient's clinical chart. There are 3 icons showing a tooth with a checkmark, a calendar, and a smartphone.

While there are cases where using different software solutions can be useful, the benefits a practice receives from smoothly integrated, consistent software can surpass the benefit of using various platforms in your practice. The more complexity in your overall software environment, the more likely that redundancy and inefficiency will creep in, result in each solution providing less than optimal benefit.   

ABELDent offers multiple capabilities for dental practitioners, including but not limited to easy patient messaging, simplified scheduling, templated clinical notes, detailed clinical charting, and extensive financial workflows. Let’s dig deeper to discuss why ABELDent is the all-in-one software your practice just might be looking for. 

Benefit from regular updates, and opt for auto-updates for simplicity 

Regular updates ensure your software runs as smoothly and as securely as it possibly can. As time goes on, cybercriminals adapt to new security measures and begin to pose as threats again,  which is why keeping any software up-to-date is essential. In addition to refined security, software updates ensure that your programs run smoother. ABELDent CS and LS+ users benefit from regular automatic updates, which means there is no work on the practice’s end to manually download recommended updates. 

Software that extends beyond charting and scheduling 

Using platforms from multiple vendors may result in weak integration, or declining levels of integration over time.  This can result in manual effort or data redundancy for your team, with each platform providing less than optimal benefits.  ABELDent benefits your practice with built in features such as patient messaging and patient-facing digital forms (see video below) that integrate seamlessly with existing patient charts. For instance, if a patient indicates a new medication or allergy on a health history form, all your team has to do is insert the new information into their patient file which then displays alerts on various screens throughout the program. That way, when your team and scheduling or preparing to treat the patient, the information to treat the patient effectively will be top of mind.  

Our video tutorial on using our completely secure, digital, touchless patient intake forms.

Practice management software that has multiple capabilities is a staple when you are searching for a new solution. (Read: Clinical Charting Features to Look For). Instead of worrying whether a scheduling software integrates with a separate clinical software, which also integrates with a patient communication platform, try a comprehensive solution with these basic necessities built in. Not only is doing this more cost effective, but also easier to manage. 

Avoid vulnerabilities with compliance 

As trusted healthcare providers, dentists have professional responsibilities to meet regulations related to patients and their secure data. ABELDent stays up-to-date with regulation changes that impact communication with patients, such as CASL, PHIPA, HIPAA, and PIPEDA. Incoming mandatory changes to governmental privacy regulations may affect ongoing routines and require new data be stored to ensure practice compliance. We provide the tools that allow your practice to easily comply with these regulations, regardless of your province or state. 

ABELDent makes practice management easier for you by offering benefits such as detailed periodontal and oral charting, seamlessly integrated touchless forms, and templated clinical notes that save your team’s valuable time. If you are interested in switching to software that is simple and easy to use, while continuing to expand the needs that can be met by a practice management software, contact us today. 

Checking In With Your Wellness and Settling Back Into A Routine

The fall season is around the corner. Kids and college students are preparing to focus on their education once again, and patients and dental providers are starting to settle into a routine again now that the Summer is nearly over. Settling back into regular routines is stressful enough. The uncertainties that accompany the current pandemic can make things harder than usual for dental professionals. Additionally, physicians and scientists are finding dramatically higher rates of depression and anxiety due to COVID-19’s impact on our social lives, work lives, and overall wellbeing. 

Taking your own personal wellness into account not only benefits your mental and physical health, but also enables you to be more effective in the office. Furthermore, you may find that you provide better quality care to your patients when you make your wellbeing a priority. In this blog post, we want to highlight some techniques you and your team can use to check-in with your wellness and make settling back into routines easier this season. 

1. Avoid procrastinating treatment with difficult patients and schedule more intensive treatments earlier in the day 

Positive young male dentist with tablet reporting good news to patient in doctors office

An article* in the British Dental Journal from 2018 asks whether education institutions are doing enough to prepare dental students for the stressors they will face as oral healthcare providers. The researchers (Colley, Harris, Hellyer, and Radford), propose a few solutions to help new dental providers with stress management early on. Some of these solutions include avoiding procrastination when it comes to difficult patients. More difficult clinical procedures can be scheduled  at the beginning of the day to reduce  end-of-day stress. The article also includes some more generic stress management techniques, such as separating work life from home life, as well as including positive affirmations in one’s morning routine.  

2. Make time for physical activity

A smart-watch showing statistics

Researchers continue to cite physical exercise as a major stress reliever due to the production of endorphins. Although you may be on your feet a lot during the day going between operatories, dentistry has been noted as being a fairly sedentary profession. Making sure you are taking breaks to get some movement during your day, or even making some time before or after your time at the office can help you feel a little bit better if you are stressed or overwhelmed. 

3. Your team is there for you – utilize their skills!

Two dental team members at a desk looking at a screen

In your dental practice, you very likely work with a group of skilled individuals who each bring something unique to the table. Passing a responsibility onto a qualified team member may be an effective temporary solution while you use a stress management technique to regroup.  

A lot of day-to-day protocols have changed  to accommodate COVID-19’s impact on the dental practice. With approximately 63% of Canadians fully vaccinated (as of August 21, 2021), the preventative measures most offices have integrated into their routines  are likely to become  long-term industry requirements, making daily tasks require more effort and time. While many of us have adjusted to the norms of living through a pandemic, it is important to give ourselves some compassion as we continue to work in difficult circumstances. 

RCDSO provides resources for dental providers looking for help with improving their overall wellness. ADA also provides resources for individuals who are looking for resources, as well as some information on statistics regarding dental providers and mental health during the pandemic. 

Resources

*Colley, J., Harris, M., Hellyer, P. et al. Teaching stress management in undergraduate dental education: are we doing enough?. Br Dent J 224, 405–407 (2018).

Strategies To Get Patients Back In Your Office For Routine Appointments

The dental industry has undoubtedly been negatively impacted by the pandemic’s ripple effects worldwide. Oral healthcare was quickly identified as a risk due to the nature of the virus transmission, as well as the use of aerosols in many dental treatments. Dental providers have adapted and implemented many new processes to keep patients and dental teams optimally safe from the virus. 

Despite this, many dental patients have deterred their appointments and treatments (such as restorations, implants, endodontic treatments, etc.) While dentists (in Canada) have reopened for routine treatment a few times, many patients are still only going for emergencies. Articles from multiple sources have discussed whether it is safe to go to dental visits, making groups of people anxious about exposing themselves, even if their provider goes above and beyond in risk-prevention.  

dental check up

On top of the existing health risks that we are facing, with a rise in misinformation due to various sources referencing different sets of regulations, it’s inevitable that patients are largely confused about visiting dental offices for routine appointments. In this blog post, we will be going over some strategies your office can use to take charge of communication to fill up your chairs once again. 

Ways you can put your patients at ease and generate interest in routine appointments 

1. Make an announcement on your webpage or social media profiles 

Announce on your social media banners, or even your website homepage, that your office is accepting patients for routine appointments. Consider leaving your announcement up for a while (e.g., a few months), or until your practice sees an upturn of patient interest. 

2. Reference reputable organizations 

Along with your webpage or social media update, as mentioned above, you can strengthen your message by referencing groups such as CDC or ODA’s affirmation that dental visits are currently encouraged. Ensuring patient knowledge is one of the starting points towards bringing them back to your office. 

3. Make things as touchless as possible, and let patients know this beforehand 

Look into having touchless payment options (such as credit card, or Interac), and have touchless forms available for your patients to fill out. Patient intake forms, COVID-19 screening forms, health history forms, x-ray forms, and other various treatment consent forms can be digitized to optimize patient and staff safety and comfort. Additionally, informing patients of these features beforehand may encourage them to come in since your office is taking pre-emptive measures to be as safe as possible. 

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Features to look for that help keep your chairs full 

1. Automated recall booking systems 

Having a system like this allows your hygienists or reception team to fill your schedule months in advance without scrambling last-minute at the end of an appointment. Intelligent automated recall booking should recognize the interval that a patient is set up for and show availabilities for the given appointment type when they are due.  

2. A treatment manager 

Having a built-in treatment manager helps you know who to contact to fill your schedule. For instance, if people missed their appointments, haven’t come for a few years, or have unfinished dental treatment, treatment managing programs should be able to identify and recommend contacting these patients.  

Putting information online to ease patient concerns, as well as having tools in your office that help you fill your schedule more efficiently are two key methods you can fill up your chairs once again.  

3 Ways You Can Maintain and Improve Your Practice’s Positive Environment

Whether your dental assistants or reception team are leaving a first impression, or you are treating a long-time patient, patient acquisition and retention comes down to the quality of care provided. Providing quality care to patients involves multiple factors, one of which is having a positive team. Your patients are more likely to be comfortable with someone who has a happy presence in the operatory.  

Dental professionals are trained to work under a variety of conditions, and many are used to performing a wide range of tasks. Keeping up morale is essential in maintaining a strong and positive team. Working in a setting that is perpetually stressful is draining on any individual, no matter how motivated they are. COVID-19 and all the risks and precautions associated with the virus have certainly presented a new stressor for your team. How do you improve morale when hard times hit?  

1. Genuine Positive Feedback

While your office may have employee incentive programs for team members, such as insurance benefits, work parties, and other perks, providing personal praise to your team members is a simple and valuable motivation technique. Not only does this positively reinforce good work in your team, but personal praise also increases work satisfaction for the member on the receiving end. Additionally, and leading into our next point, providing feedback this way nurtures a transparent environment, encouraging your team to share their own voices. 

Genuine Positive Feedback

2. Be open to feedback on your end

Provide your team members with a safe space to share their concerns and suggestions. It’s been shown that bottling up issues can quickly cause burnout, which results in high turnover rates, and ultimately is detrimental to teamwork. Creating an open space where team members can work on conflict management, problem solving, and make their concerns known to you. To go a step further, if you can address your team members’ concerns, the individual will be satisfied with the outcome, and your team will most likely be encouraged. If your practice is not having regular team meetings already, implementing weekly or daily team meetings are a good place to start. Allowing your team members to check in and feel confident for the day or week ahead if it works with your practice’s culture. 

3. Reduce stress by optimizing your available resources

doctor using abeldent

Using your practice management software to its full potential can help your team members save time and reduce stress levels by automating manual tasks. ABELDent, for example, provides communication options for your reception team, such as ABELDent Patient Portal. In the operatory, your dental assistants can quickly check for patient medical conditions or allergies via the clinical sidebar without having to navigate away from their chart. No matter what practice management software you are using, ensuring it is set up to make the most out of all the available features is your best bet for reducing stress, and improving workplace morale.  

Our brains tend to get stuck in a repetitive cycle when we lean into our negative thoughts. Additionally, negative attitudes that take over workspaces have been cited time and time again as being detrimental to any workplace’s overall goal and financial wellbeing. We have touched on the power of positivity in the past, and the ways in which your practice becomes more successful from a happier team. A healthy and happy environment is highly influential in fostering a productive practice that benefits not only your team, but also your patients.  

3 Tips for Dental Receptionists in 2021

The role of the dental receptionist is a complicated one, and it differs from office-to-office. There are varied job descriptions, tasks, and duties established by each practice. Something consistent, however, is that dental receptionists are always on the “front lines” in a practice. Fielding patient and team inquiries, managing patient issues, and keeping all records organized are just some of the tasks receptionist’s handle. For many prospective patients, receptionists and front-desk workers are the face of the practice.  

In 2019, we wrote about things every dental receptionist needs to know for maximum patient satisfaction, efficiency, and organization. With COVID-19’s implications on the dental industry, we thought it was time to update our list to address current social issues that you may encounter in your practice. In this blog post, we discuss the top three things to know as a dental receptionist in 2021.  

1. Remain adaptable  

Adaptability, even in ordinary circumstances, is a valuable skill in reception. As mentioned in our previous blog on this topic, receptionists are the first to greet patients and the last to see them out. Being such an integral part of the team, front office team members must be able to adapt to new technologies, organization systems, and communication approaches. For instance, many dental practices have adopted digital communications, especially since lockdowns minimized dental appointments. Using texting software to send automated or ad-hoc messages may require an adjustment period but adapting to new (and often more efficient) systems ensures that your office remains ahead of the technological curve.  

Patients can keep you on your toes, especially if they are particularly apprehensive about receiving dental treatment or care, or if they are very thorough and inquisitive. Some patients may require more in-depth responses, or even an approach that you do not normally use. The ability to adjust your approach to different situations is highly valued in this position, as unique individuals can raise issues in your office that can’t always be solved with a generic solution or a solution developed during more normal times.  

2. Look ahead to fill your schedule  

fill your schedule
Photo by picjumbo.com on Pexels.com

Under the best of circumstances some patients will look for excuses to avoid proceeding with dental treatment, whether it is for financial concerns, dental anxiety, or other reasons. COVID-19 added another reason for patients to delay their treatments. With all the mixed messages from official and unofficial sources, and changes in guidelines over time, cuments released , many patients are legitimately confused about whether it is safe to visit their dentist for regular appointments, and when they can see their dentists.   

With vaccinations being rolled out worldwide, receptionists are looking ahead. While still taking the necessary precautions such as spreading out the waiting area (or making patients wait outside/in their cars), leaving gaps between appointments, and using paperless forms, receptionists should continue reaching out to patients who need recare appointments. Call lists, email lists, and contact sheets can result in a lot of manual work, especially if the lists are long, and perhaps growing longer. Having a system or tool to help you quickly send many messages at once helps your front-desk team when working to fill the schedule months in advance. For example, ABELDent’s Treatment Manager is built-in to our LS, CS and LS+ software. Whether you use a system is as simple as a customizable email template and manual sent emails, , a more efficient, built-in recall manager, or a third-party application that helps with recall management, such a solution can help to keep you organized and on track during these especially challenging times.    

Looking months ahead helps you in the long-run by having a structured schedule month-by-month, as well as keeping patients’ recare appointments on track for their own health. Scheduling appointments early will help you to uncover patient concerns that can then be addressed in advance to establish patient commitment. Getting patients back on track will be a big job, but booking appointments and dealing with patient concerns early will reduce the likelihood that you will be scrambling at the last minute to fill a providers’ column or day.  

3. Practice professional empathy  

pexels cedric fauntleroy

In 2020 and 2021, thes impact of COVID-19 on organizations resulted in large number of layoffs and heightened Canada’s unemployment rate. Financial troubles will undoubtedly reduce the priority of dental treatment for some patients. While there may not be anything your office can do in some of these cases, providing a professional, empathetic tone may make an enormous difference when communicating with upset patients. Professional empathy can be conveyed through word choice, tone of voice, and body language. If you are communicating virtually, using keywords and phrases such as “we understand” can help to diffuse anxiety caused by financial concerns.  

The importance of empathy extends past financial concerns. Ashton College highlights the difference that using empathy has in a difficult situation with a patient or even a team member. Additionally, being able to understand another perspective will aid you when problem-solving, strengthening the quality of patient care.  

These three tips are just a few of many things dental receptionists should know to maximize their office’s potential in 2021. With tools and technologies evolving, the dental industry is getting more efficient while simultaneously becoming more complicated for new hires. Going forward, we look forward to speaking more on this topic and providing content that helps your entire dental team. 

3 Reasons to Leverage Web Analytics as a Dental Practice

How well is your website contributing to your practice goals? Is there someone in your practice gathering information and taking action to improve your web presence? Who in your office has time to check data analytics? How would it benefit your dental practice? 

While there is a learning curve associated with navigating web analytics software, using this such a measurement tool can be very worthwhile for your practice. Once someone in your practice understands the basics of navigating and interpreting the information shown, you can make your marketing strategies and SEO more efficient and cost-effective. 

Web analysis software measures various aspects of your website, such as the number of unique visitors, pages within a website that are popular, and the length of time a visitor spends on a page. Analysis software also often collects data via cookies to form demographic reports about website visitors.  

Analysis software

Office administrators, dentists, or delegated team members can do regular upkeep on website data by using tools such as Google Analytics. Google Analytics is a popular choice because it is free. There are various alternatives to Google Analytics, as well. Once someone knows how to navigate and interpret the information that the data analysis tool collects, it can be a very efficient and worthwhile process for improving the impact of your online presence. Streamlining web keywords and SEO can save your office time when deciphering the presented data. 

If you are interested in using web and data analysis to position your practice for growth, read below to find out three compelling reasons for using these systems in your office. 

1. Pinpoint your prospective patients 

Having web analysis software attached to your website can help you learn more about who is visiting your website. Google Analytics, for instance, gathers demographic information about visitors on your website. In reports, you find out the age, gender, and interests of your visitors. Knowing who visits your website can help you understand where your practice is positioned online, and if you are marketing to your desired demographic.  

2. Have better plans for marketing your practice online 

marketing your practice online

Understanding which media are effective for your practice allows you to get the most value out of your advertising budget. Analytics software displays detailed reports of how people arrive at your website, how long they stay on a certain webpage, and whether visitors clicked specific buttons on your webpages. Understanding how you acquire website views signals the methods that are effective for your practice. For instance, if you get a lot of direct traffic (meaning people insert your website into their web browser on their own), your print media and other resources are likely effective at directing people to your page. If you acquire a lot of visitors from search engines, however, it may signal that using sponsored ads such as Google AdWords is more effective for your practice. 

Analytics software also allows you to see the breakdown of devices used to view your website. If your website displays strangely on mobile, and majority of your visitors are on your website from a mobile device, you may need to plan to revisit your web design. Seeing how long visitors stay on your webpage also tells a lot about how effective your design is and signals what visitors want to learn from your website by which webpages are most visited.  

3. Web analytics help you evaluate your practice’s online performance 

When you are conducting an evaluation on your practice via SWOT analysisPMBO, or another method, your website’s metrics are a great indicator of how your online presence is doing. Interpreting certain patterns in website visitors can suggest where your strengths and weaknesses are in terms of marketing your practice online. This can also provide useful insight into the techniques your practice utilizes the best from a business perspective. Lastly, the ability to catalogue and document this information into reports is an especially useful tool when measuring online growth and ad efficiency. Spending some time learning data analytics can help your practice if you are looking to get more out of online marketing.